This project aims to help Maven Communications, a telecommunications company, manage customer retention by identifying high-value customers at risk of churning. Check it out on GitHub Here

Maven Communications: Customer Retention Dashboard & Data Pipeline

Overview

The Maven Communications Customer Retention Project is an integrated data solution designed to help Maven Communications, a telecommunications company based in California, reduce customer churn and retain high-value customers. This project brings together cutting-edge data analysis tools, automation, and an interactive dashboard to empower teams with insights into customer behavior, churn risk, and retention strategies.

The solution involves a real-time Streamlit dashboard for visualizing key metrics and a robust data pipeline powered by dbt and Dagster to keep data up-to-date and reliable.

Key Features

1. Customer Retention Dashboard:

   • The dashboard provides real-time insights into customer behavior, including churn trends, high-value customers at risk, and actionable retention strategies.
   • Designed to be intuitive and easy to use, the dashboard allows teams to explore data interactively, making it simple for non-technical users to access powerful insights.
   • The dashboard includes multiple key views:
     • Overview Page: Summarizes key metrics like overall churn rates, revenue lost, and customers at risk.
     • Churn Analysis: Breaks down customer churn reasons and the financial impact on the company.
     • High-Value Customers at Risk: Identifies top revenue-generating customers who are at the highest risk of churning.
     • Customer Segmentation: Provides insights into customers by contract type, internet service, risk level, and geography.

2. Data Pipeline:

   • The pipeline transforms raw customer data into meaningful metrics such as Customer Lifetime Value (CLV), churn risk factors, and revenue at risk.
   • dbt (Data Build Tool) automates the cleaning and transformation of the data, ensuring accuracy and consistency for analysis.
   • Dagster orchestrates the data pipeline, ensuring the pipeline runs on a schedule and keeps data fresh, ready for real-time analysis in the dashboard.

How It Works

The project is designed with simplicity and automation in mind. Here’s how the different parts come together:

1. Data Collection: Customer data, such as demographics, services, and churn history, is collected and stored in a cloud database powered by Supabase.

2. Data Transformation: The raw data is processed by dbt, which cleans and transforms it into useful insights. This ensures the data is reliable, up-to-date, and ready for analysis.

3. Automated Data Pipeline: The Dagster tool orchestrates the entire data pipeline, ensuring that the data is updated on a regular schedule (e.g., daily). This keeps the dashboard fresh with the latest data without manual intervention.

4. Real-Time Dashboard: The Streamlit dashboard provides teams with real-time visualizations of customer data. It offers a user-friendly interface to explore key customer metrics, segment customers by risk, and understand churn trends. This helps the team take proactive actions to retain high-value customers.

Benefits for Maven Communications

1. Actionable Insights: The project provides Maven Communications with insights into customer behavior, helping the company understand why customers are leaving and which customers are most at risk.

2. Targeted Retention: By focusing on high-value customers at risk, Maven Communications can tailor retention strategies and focus efforts where they will have the greatest financial impact.

3. Real-Time Data: The automated data pipeline ensures that decision-makers are always working with the latest information, enabling faster responses to emerging churn risks.

4. Automation and Efficiency: With automated data transformations and orchestrated workflows, there’s no need for manual data updating or processing. The dashboard and pipeline run seamlessly, ensuring data is always fresh and insights are always accurate.

5. Intuitive Visualizations: The dashboard makes it easy for anyone on the team, from marketing to sales, to access customer insights without needing advanced technical knowledge.

Project Structure Overview

The project is structured to ensure simplicity, automation, and scalability:

• Streamlit Dashboard:

  • The dashboard is the face of the project, providing an easy-to-navigate interface for visualizing customer retention metrics and exploring data interactively.

• dbt (Data Build Tool):

  • dbt handles the data transformation processes, ensuring that the data pulled from the database is clean, reliable, and ready for analysis.

• Dagster:

  • Dagster automates the running of dbt models and ensures that data is refreshed on a regular schedule without manual intervention.

• Supabase:

  • Acts as the cloud-based data storage system where customer data is housed.

A Day in the Life of a Maven Communications Team Member Using the Dashboard

Morning Review:

You start the day by opening the Overview Page of the dashboard. Immediately, you can see today’s key metrics, including the churn rate, revenue lost, and the number of customers at risk. You notice that churn is slightly higher than usual, especially among high-value customers. This helps you decide to dive deeper into why certain customers are leaving.

Churn Analysis:

Moving to the Churn Analysis Page, you can see the top reasons customers have given for leaving Maven Communications—competitor pricing and dissatisfaction with service. You quickly identify that the highest revenue losses are coming from customers who left due to pricing concerns.

High-Value Customers at Risk:

You switch to the High-Value Customers at Risk Page to see which top-tier customers are most likely to churn. The dashboard highlights 10 high-value customers who are currently under month-to-month contracts and are at high risk of leaving. Armed with this information, you can contact the customer success team to offer personalized retention offers to these customers.

Proactive Retention:

The Retention Strategies Page provides actionable recommendations. Based on the dashboard’s data, you can offer these customers discounted pricing or contract renewal incentives. You quickly draft an email campaign targeting this high-risk group with a special offer that incentivizes them to stay with Maven Communications.

Why This Project is Valuable

By combining data science and modern tools, this project enables Maven Communications to:

• Proactively reduce churn by identifying at-risk customers before they leave.
• Increase customer lifetime value by focusing on retaining high-value customers.
• Gain a deeper understanding of why customers leave and tailor retention strategies accordingly.
• Empower teams to make data-driven decisions with real-time insights at their fingertips.

Conclusion

The Maven Communications Customer Retention Dashboard & Data Pipeline is a powerful, automated tool designed to help Maven Communications better understand its customers, reduce churn, and drive growth. With real-time data, intuitive visualizations, and automated workflows, this project transforms raw customer data into actionable insights that can shape the company’s retention strategies and keep customers happy.

This project showcases how data-driven tools and modern technologies can transform customer management and retention for businesses in today’s competitive market.

Author

• LinkedIn: Mohammed Mebarek Mecheter
• Email: mohammedmecheter@gmail.com